Omnichannel Commerce
Unified commerce experiences across digital and physical channels with seamless customer journeys.
Why This Matters
What It Is
Unified commerce experiences across digital and physical channels with seamless customer journeys.
Business Value
Low-effort, high-value actions to achieve early results
- Enable store inventory visibility on eCommerce
- Implement BOPIS for top 20% of SKUs
- Unified customer identity across channels
Maturity Assessment
Is This Right for You?
This score is based on general applicability (industry fit, implementation complexity, and ROI potential). Use the Preferences button above to set your industry, role, and company profile for personalized matching.
Why this score:
- • Applicable across multiple industries
- • Traditional and agentic approaches are similar
- • Moderate expected business value
You might benefit from Omnichannel Commerce if:
- You want to modernize this capability
- You see value in AI-powered automation
Functions (4)
Core Function for Omnichannel Commerce
Automated core function function supporting Omnichannel Commerce. Part of the Omnichannel Commerce capability.
Cross-Channel Journey Continuity
Seamless handoff and context preservation across channels to reduce journey abandonment by 20-35% through unified cross-channel experiences.
Omnichannel Case Management
Unified case history across channels with seamless channel switching and full context preservation reducing repeat contacts by 30-50% through connected experiences.
Social Commerce Integration
Shoppable social posts with seamless checkout driving 3-6x conversion vs link-to-website and capturing the 50%+ of customers who discover products on social.
What to Do Next
Related Capabilities
B2B Catalog & Punchout
Delivers real-time catalogs with complete personalization, dramatically faster punchout setup, and significantly fewer order errors through AI-powered automation.
BOPIS (Buy Online, Pick-up In Store)
Enables customers to purchase online and pick up orders at physical store locations with optimized fulfillment workflows, real-time inventory visibility, and seamless customer arrival experiences.
Contract & Agreement Management
Accelerates contract lifecycle with complete repository coverage, proactive renewals, and revenue recovery through AI-powered automation.
Endless Aisle
Extends in-store product selection beyond physical inventory by enabling store associates to access and sell from the full online catalog with seamless ordering and fulfillment.
QSR Digital Ordering & Mobile
Multi-channel digital ordering with mobile app, kiosk, and web achieving 40-70% digital mix and 15-25% higher average tickets.
Multi-User Buying & Approvals
Accelerates approvals dramatically with complete visibility, zero lost requests, and high auto-approval rates through intelligent automation.