Consent & Preference Management
Centralized consent capture, preference management, and real-time enforcement across all customer touchpoints and systems.
Why This Matters
What It Is
Centralized consent capture, preference management, and real-time enforcement across all customer touchpoints and systems.
Current State vs Future State Comparison
Current State
(Traditional)Consent captured at point of interaction (website checkbox, email opt-in) but stored in siloed systems. No centralized view of customer consent preferences. Manual enforcement—marketing teams must check multiple systems before sending campaigns. Consent not synchronized across channels (email consent doesn't apply to SMS). Opt-out requests processed manually via email with 7-14 day lag. Regulatory risk from inadvertent consent violations.
Characteristics
- • OneTrust
- • TrustArc
- • Usercentrics
- • Salesforce (CRM)
- • SAP (ERP)
- • Email systems
- • Web and mobile interfaces
Pain Points
- ⚠ Complexity of managing consent across multiple channels and systems.
- ⚠ User experience trade-offs between compliance and opt-in rates.
- ⚠ Keeping consent records up to date and managing version control.
- ⚠ Handling consent withdrawal promptly and ensuring real-time enforcement.
- ⚠ Integration challenges with legacy systems.
- ⚠ Resource-intensive processes for training staff and maintaining documentation.
- ⚠ Potential for high operational costs related to licensing and support.
Future State
(Agentic)AI-powered consent management platform provides unified preference center where customers manage all consents (marketing email, SMS, phone, data sharing, cookie preferences) in one place. Real-time consent synchronization pushes preference updates to all systems (CRM, email service provider, call center, analytics) within seconds. Automated consent enforcement validates every customer interaction against current preferences before execution—marketing campaigns, personalization, analytics. Machine learning detects consent anomalies (e.g., customer opted out but still receiving emails) and triggers alerts. Granular consent management enables purpose-specific and processing-specific permissions. Consent audit trail tracks all consent changes for regulatory compliance. Smart consent UX optimizes acceptance rates while ensuring genuine informed consent.
Characteristics
- • Customer consent preferences (all channels)
- • Marketing system consent records
- • Website cookie consent
- • Customer interaction history
- • Consent change requests (opt-in/opt-out)
- • Regulatory consent requirements by jurisdiction
Benefits
- ✓ 95-99% reduction in consent violations (<0.5% vs 5-10%)
- ✓ Real-time opt-out enforcement (vs 7-14 day lag)
- ✓ Unified cross-channel consent (vs siloed)
- ✓ 95-99% consent data accuracy
- ✓ 10-20% improvement in opt-in rates through better UX
Is This Right for You?
This score is based on general applicability (industry fit, implementation complexity, and ROI potential). Use the Preferences button above to set your industry, role, and company profile for personalized matching.
Why this score:
- • Applicable across multiple industries
- • Higher complexity - requires more resources and planning
- • Moderate expected business value
- • Time to value: 3-6 months
- • (Score based on general applicability - set preferences for personalized matching)
You might benefit from Consent & Preference Management if:
- You're experiencing: Complexity of managing consent across multiple channels and systems.
- You're experiencing: User experience trade-offs between compliance and opt-in rates.
- You're experiencing: Keeping consent records up to date and managing version control.
This may not be right for you if:
- High implementation complexity - ensure adequate technical resources
- Requires human oversight for critical decision points - not fully autonomous
Parent Capability
Tax Management
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What to Do Next
Related Functions
Metadata
- Function ID
- function-privacy-consent-management