Online Ordering & Delivery Integration
First-party web ordering with delivery partner integration capturing 15-25% higher margins vs third-party platforms while maintaining direct customer relationships.
Why This Matters
What It Is
First-party web ordering with delivery partner integration capturing 15-25% higher margins vs third-party platforms while maintaining direct customer relationships.
Current State vs Future State Comparison
Current State
(Traditional)1. Customer orders via DoorDash or Uber Eats (only delivery option). 2. Third-party platform takes 25-35% commission on order. 3. Customer data owned by delivery platform, not restaurant. 4. Brand can't market directly to customer or build loyalty. 5. Menu pricing marked up 15-20% to cover commission, hurting competitiveness.
Characteristics
- • Square
- • Toast
- • Kitchen Brains
- • Olo
- • DoorDash
- • Stripe
Pain Points
- ⚠ Manual order entry leading to errors and delays.
- ⚠ Lack of integration between POS systems and third-party delivery platforms.
- ⚠ Data silos complicating reporting and analytics.
- ⚠ Reconciliation issues with delayed or inaccurate payments.
- ⚠ Inconsistent order updates frustrating customers.
- ⚠ Operational inefficiency due to managing multiple systems.
- ⚠ High costs associated with integrating POS systems with third-party platforms.
- ⚠ Significant time required for manual reconciliation of orders.
Future State
(Agentic)1. First-Party Ordering Platform enables web and app orders directly from restaurant brand. 2. Delivery Partner Integration connects to DoorDash Drive, Uber Direct for fulfillment only (10-15% fee vs 25-35%). 3. Customer Data Capture builds owned database: email, phone, preferences, order history. 4. Loyalty Integration awards points and offers for first-party orders (incentivize direct ordering). 5. Smart Routing selects optimal delivery partner based on availability, cost, and customer location.
Characteristics
- • Customer account and profile data
- • Order history and preferences
- • Menu and pricing (direct, not marked up)
- • Delivery partner availability by location
- • Real-time delivery cost quotes
- • Customer location and address
- • Loyalty points balance and offers
- • Delivery time estimates by partner
Benefits
- ✓ 15-25% higher margins (10-15% delivery fee vs 25-35% marketplace)
- ✓ First-party customer data enables retargeting and loyalty
- ✓ Lower menu pricing (no markup needed) improves competitiveness
- ✓ Consistent brand experience across all channels
- ✓ Loyalty program drives repeat orders
- ✓ 40-60% of orders shift from third-party to first-party over 12 months
Is This Right for You?
This score is based on general applicability (industry fit, implementation complexity, and ROI potential). Use the Preferences button above to set your industry, role, and company profile for personalized matching.
Why this score:
- • Applicable across multiple industries
- • Moderate expected business value
- • Time to value: 3-6 months
- • (Score based on general applicability - set preferences for personalized matching)
You might benefit from Online Ordering & Delivery Integration if:
- You're experiencing: Manual order entry leading to errors and delays.
- You're experiencing: Lack of integration between POS systems and third-party delivery platforms.
- You're experiencing: Data silos complicating reporting and analytics.
This may not be right for you if:
- Requires human oversight for critical decision points - not fully autonomous
Parent Capability
Data Integration & ETL
Modern data integration platform with real-time streaming, CDC, and AI-powered data mapping achieving significant reduction in integration development time.
What to Do Next
Related Functions
Metadata
- Function ID
- function-online-ordering-delivery-integration