Intelligent Order Routing & Allocation

AI-driven order orchestration determining optimal fulfillment location and method across DCs, stores, and 3PLs to minimize cost and maximize speed.

Business Outcome
reduction in order processing time
Complexity:
Medium
Time to Value:
3-6 months

Why This Matters

What It Is

AI-driven order orchestration determining optimal fulfillment location and method across DCs, stores, and 3PLs to minimize cost and maximize speed.

Current State vs Future State Comparison

Current State

(Traditional)

Simple rule-based order routing (ship from closest DC with Inventory Management, default to primary DC). No consideration of fulfillment costs, capacity constraints, or SLA optimization. Manual split shipment decisions. Limited ability to route to stores or alternative fulfillment locations. Batch processing (hourly or less frequent) delays routing decisions.

Characteristics

  • Fujitsu GLOVIA OM
  • Microsoft Dynamics 365 Intelligent Order Management
  • Manhattan Associates Enterprise Promise & Fulfill
  • Warehouse Management Systems (WMS)
  • Advanced Algorithms & AI

Pain Points

  • Complexity in Integration: Integrating multiple systems (ERP, OMS, WMS, carriers) can be challenging and costly.
  • Data Silos and Inaccuracy: Lack of real-time, accurate inventory data can lead to suboptimal routing decisions.
  • Manual Overrides: Despite automation, manual interventions are often needed for exceptions, increasing labor costs and errors.
  • Capacity Constraints: Limited warehouse or transportation capacity can cause delays.
  • Scalability Issues: Traditional rule-based systems may struggle with dynamic demand spikes or complex multi-node networks.
  • Compliance and Standards: Ensuring adherence to industry standards such as HACCP, ISO 9001, and GS1 adds complexity to routing and allocation decisions.

Future State

(Agentic)

AI order routing orchestrator receives every order in real-time and evaluates all possible fulfillment options (DCs, stores, drop-ship vendors, 3PLs) across multiple dimensions: Inventory Management availability, fulfillment cost, transportation cost, delivery speed, capacity constraints, and customer preferences. Machine learning optimizes for total landed cost while meeting promised delivery dates. System intelligently creates split shipments when cost/speed benefits outweigh complexity (e.g., in-stock item from local store + backordered item from DC). Continuous re-optimization monitors orders pre-allocation and dynamically re-routes based on cancellations, stockouts, or priority changes. Predictive Inventory Management allocation reserves high-velocity items at optimal nodes.

Characteristics

  • Real-time Inventory Management across all fulfillment nodes
  • Fulfillment costs by node (labor, overhead, shipping)
  • Transportation costs by origin-destination pair
  • Node capacity and throughput constraints
  • Promised delivery dates and service levels
  • Customer preferences (split shipment acceptance, sustainability)
  • Historical routing performance and costs

Benefits

  • 95-99% routing optimization vs theoretical optimal
  • 12-20% reduction in total fulfillment costs
  • 15-25% improvement in on-time delivery through optimal node selection
  • 30-50% increase in store fulfillment utilization (BOPIS, ship-from-store)
  • 5-10% increase in split shipment rate with net cost savings

Is This Right for You?

50% match

This score is based on general applicability (industry fit, implementation complexity, and ROI potential). Use the Preferences button above to set your industry, role, and company profile for personalized matching.

Why this score:

  • Applicable across multiple industries
  • Moderate expected business value
  • Time to value: 3-6 months
  • (Score based on general applicability - set preferences for personalized matching)

You might benefit from Intelligent Order Routing & Allocation if:

  • You're experiencing: Complexity in Integration: Integrating multiple systems (ERP, OMS, WMS, carriers) can be challenging and costly.
  • You're experiencing: Data Silos and Inaccuracy: Lack of real-time, accurate inventory data can lead to suboptimal routing decisions.
  • You're experiencing: Manual Overrides: Despite automation, manual interventions are often needed for exceptions, increasing labor costs and errors.

This may not be right for you if:

  • Requires human oversight for critical decision points - not fully autonomous

Related Functions

Metadata

Function ID
function-ofs-order-routing-allocation