Fraud Detection & Compliance
AI-powered click fraud detection with FTC disclosure monitoring and brand safety screening preventing 15-25% revenue loss from fraud and protecting brand reputation.
Business Outcome
reduction in time for tier 2 investigations, decreasing from 24 hours to 12 hours.
Complexity:
MediumTime to Value:
3-6 monthsWhy This Matters
What It Is
AI-powered click fraud detection with FTC disclosure monitoring and brand safety screening preventing 15-25% revenue loss from fraud and protecting brand reputation.
Current State vs Future State Comparison
Current State
(Traditional)- Affiliate manager manually reviews suspicious activity only when flagged.
- Check for FTC disclosure compliance by manually reviewing sample of influencer posts.
- Limited ability to detect click fraud or cookie stuffing.
- No systematic brand safety monitoring of affiliate websites.
- Discover fraud after significant commission payouts (difficult to recover).
Characteristics
- • mFilterIt
- • impact.com Protect tools
- • Bynder
- • Cloudinary
- • Compliance.ai
- • Anstrex
- • SEON
Pain Points
- ⚠ Complexity and volume of managing numerous affiliates and influencers.
- ⚠ False positives and detection gaps from automated tools.
- ⚠ Delayed enforcement actions leading to financial losses.
- ⚠ Variability in compliance across different platforms.
- ⚠ Training and communication gaps resulting in unintentional non-compliance.
- ⚠ Resource-intensive manual monitoring and auditing processes.
- ⚠ Inability of automated tools to catch sophisticated fraud tactics.
- ⚠ Lag in investigation and enforcement timelines.
- ⚠ Inconsistent compliance enforcement due to platform-specific policies.
Future State
(Agentic)- Click Fraud Detection Agent identifies suspicious patterns: bot traffic and non-human clicks, click farms and VPN networks, unusual click-to-conversion ratios, duplicate transactions and cookie stuffing.
- FTC Compliance Agent monitors disclosure requirements: verify proper disclosure language ('#ad', 'sponsored'), check disclosure placement (visible and clear), flag non-compliant content for correction, track historical compliance by influencer.
- Brand Safety Agent screens affiliate content: identify inappropriate content or sites, detect competitor brand bidding violations, monitor trademark and policy compliance.
- Risk Scoring Agent rates affiliates by fraud and compliance risk.
- Enforcement Agent automatically: withhold payments for suspicious activity, send compliance reminders, terminate fraudulent affiliates.
Characteristics
- • Click and traffic patterns
- • Conversion and transaction data
- • IP addresses and device fingerprints
- • Influencer and affiliate content
- • FTC disclosure requirements and guidelines
- • Brand safety and policy rules
- • Historical fraud patterns
- • Risk scores and affiliate ratings
Benefits
- ✓ 15-25% reduction in revenue loss from fraud prevention
- ✓ 100% FTC compliance monitoring vs <10% manual sampling
- ✓ Proactive click fraud detection prevents overpayment
- ✓ Brand safety screening protects reputation
- ✓ Automated enforcement (payment holds, terminations)
- ✓ Risk scoring identifies high-risk affiliates before issues
Is This Right for You?
50% match
This score is based on general applicability (industry fit, implementation complexity, and ROI potential). Use the Preferences button above to set your industry, role, and company profile for personalized matching.
Why this score:
- • Applicable across multiple industries
- • Moderate expected business value
- • Time to value: 3-6 months
- • (Score based on general applicability - set preferences for personalized matching)
You might benefit from Fraud Detection & Compliance if:
- You're experiencing: Complexity and volume of managing numerous affiliates and influencers.
- You're experiencing: False positives and detection gaps from automated tools.
- You're experiencing: Delayed enforcement actions leading to financial losses.
This may not be right for you if:
- Requires human oversight for critical decision points - not fully autonomous
Parent Capability
Influencer & Affiliate Marketing
AI-powered influencer and affiliate platform with automated discovery, campaign management, and fraud detection achieving significant improvement in influencer ROI.
What to Do Next
Add to Roadmap
Save this function for implementation planning
Related Functions
Metadata
- Function ID
- function-fraud-detection-compliance