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Car Rental & Ground Transportation

Integrated ground transport booking with intelligent modal recommendations delivering 20-35% attachment increase through contextual offers and multi-modal optimization.

Business Outcome

reduction in time spent on ancillary offer setup

Complexity:

Medium

Time to Value:

3-6 months

Why This Matters

What It Is

Integrated ground transport booking with intelligent modal recommendations delivering 20-35% attachment increase through contextual offers and multi-modal optimization.

Current State

(Traditional)

1. Customer books flight, then separately visits Hertz.com to rent car. 2. Generic car rental offer shown: 'Rent a car from $39/day'. 3. Customer unaware of alternatives (Uber, public transit, hotel shuttle). 4. No bundling discount with flight booking. 5. 12-18% of customers book car rental, often paying higher rates than bundled offers.

Characteristics

• Revenue Management and Analytics Platforms
• Global Distribution Systems (GDS)
• Customer Relationship Management (CRM) Systems
• Enterprise Resource Planning (ERP) Systems
• Email and Campaign Management Tools
• Excel and Reporting Suites
• Dynamic Packaging Technology

Pain Points

⚠ Corporate contract restrictions limiting ancillary sales opportunities.
⚠ Loyalty members' tendency to avoid upsell opportunities.
⚠ High costs associated with inventory and vehicle utilization.
⚠ Slow campaign lead times and lack of operational flexibility.
⚠ Low consumer trust in car rental bookings through airlines.
⚠ Complexity in implementing dynamic pricing and bundling strategies.
⚠ Dependence on advanced analytics capabilities which may not be uniformly available across all companies.

Future State

(Agentic)

1. Modal Recommendation Agent analyzes trip: Vegas strip hotel with nearby convention center = 'Public transit + Uber recommended, save $200 vs rental'. Beach resort in Maui = 'Car rental essential for exploring island'. 2. Bundling Engine offers integrated discount: 'Add car rental now for $35/day (save 15% vs booking separately)'. 3. Multi-Modal Agent presents alternatives with cost comparison: car $45/day, Uber estimate $60/day, hotel shuttle free. 4. Duration Optimizer suggests partial rental: 'Rent for days 3-7 only (sightseeing days), use hotel shuttle days 1-2'. 5. One-Click Booking adds rental to trip itinerary with pickup/return aligned to flight times.

Characteristics

• Trip destination and hotel location
• Destination characteristics (urban vs resort)
• Car rental Inventory Management and pricing
• Rideshare cost estimates (Uber, Lyft)
• Public transit options and costs
• Hotel shuttle and transfer services
• Customer rental history and preferences
• Bundling discount rules and margins

Benefits

✓ 20-35% increase in ground transport attachment
✓ 25-35% attach rate vs 12-18% traditional
✓ Multi-modal recommendations improve customer choice
✓ Bundling discounts increase conversion 30-50%
✓ Partial rentals optimize cost for customer
✓ Integrated booking captures commission revenue

Is This Right for You?

50% match

This score is based on general applicability (industry fit, implementation complexity, and ROI potential). Use the Preferences button above to set your industry, role, and company profile for personalized matching.

Why this score:

• Applicable across multiple industries
• Moderate expected business value
• Time to value: 3-6 months
• (Score based on general applicability - set preferences for personalized matching)

You might benefit from Car Rental & Ground Transportation if:

You're experiencing: Corporate contract restrictions limiting ancillary sales opportunities.
You're experiencing: Loyalty members' tendency to avoid upsell opportunities.
You're experiencing: High costs associated with inventory and vehicle utilization.