Marketing Mix Modeling (MMM)
Delivers continuous MMM refresh with instant scenario testing, automated recommendations, and integrated planning achieving significant media efficiency improvement.
Why This Matters
What It Is
Delivers continuous MMM refresh with instant scenario testing, automated recommendations, and integrated planning achieving significant media efficiency improvement.
Business Value
Low-effort, high-value actions to achieve early results
- Deploy MMM platform with monthly model refresh
- Implement scenario planning for annual media planning
- Enable self-service scenario testing for marketing team
Maturity Assessment
Is This Right for You?
This score is based on general applicability (industry fit, implementation complexity, and ROI potential). Use the Preferences button above to set your industry, role, and company profile for personalized matching.
Why this score:
- • Applicable across multiple industries
- • Traditional and agentic approaches are similar
- • Moderate expected business value
You might benefit from Marketing Mix Modeling (MMM) if:
- You want to modernize this capability
- You see value in AI-powered automation
Functions (5)
Audience Targeting & Lookalike Modeling
AI-powered audience creation with lookalike modeling and behavioral segmentation improving acquisition efficiency by 35-60% vs broad targeting.
Marketing Mix Modeling (MMM)
Statistical modeling of marketing effectiveness including non-digital channels delivering holistic view of all marketing drivers and 30-50% optimization opportunity.
Planning & Forecasting for Marketing Mix Modeling (MMM)
Automated planning & forecasting function supporting Marketing Mix Modeling (MMM). Part of the Marketing Mix Modeling (MMM) capability.
Propensity Modeling (Churn, Purchase, Upsell)
Multi-model ML framework predicting customer behaviors with 75-85% accuracy enabling proactive retention achieving 30-50% churn reduction and 25-40% upsell conversion improvement.
What-If Scenario Modeling
AI-powered scenario simulation with Monte Carlo analysis enabling real-time forecasting of business decisions reducing planning cycles from weeks to hours with 75-85% accuracy.
What to Do Next
Related Capabilities
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Self-service BI platform with AI-powered insights and natural language querying enabling 50-80% reduction in time-to-insight.
Churn Prediction & Prevention
Identifies at-risk customers with early warning enabling personalized interventions that significantly reduce churn.
Customer Data Platform (CDP)
Unified customer data repository with AI-powered identity resolution, real-time profile management, and automated activation achieving significant improvement in customer data accuracy and marketing effectiveness.
Data Governance & Privacy
Enterprise data governance with privacy compliance automation and consent management achieving high regulatory compliance and significant reduction in privacy violations.
Data Quality Management
Automated data quality monitoring with AI-powered anomaly detection and remediation achieving very high data quality scores across critical datasets.